A large, real market — approached honestly
This page describes where we think the opportunity is and how we approach it. The figures are approximate and drawn from public sources; treat them as directional, not as audited projections.
Indian school education, still mostly off software
India runs one of the largest school systems in the world. Alongside formal schools sits an enormous, fragmented layer of coaching centres and independent tutors. Most of these run on registers, WhatsApp groups and spreadsheets. The few software tools that exist are often priced for elite urban schools and built in English first.
school-age children
schools
coaching centres & tutors
still run on paper
Approximate figures from public sources — orders of magnitude, not precise counts.
AI-first in capability, honest in claim
We use AI heavily where it genuinely helps — drafting, translation, grading support, doubt-solving scaffolds. We treat that as an engineering choice, not a slogan. The thing we sell is software that does specific, useful jobs; the AI underneath is how we build it well.
Designed for low-end Android phones on metered data, in Hindi and other Indian languages first. The hard environment is the design target, not an afterthought.
A shared platform — identity, billing, content, communication, AI — lets us launch new products quickly without rebuilding the basics each time.
Public price lists and no negotiated discounts build trust in a market that has been burned by opaque deals. We think that durability compounds.
A revenue line that funds the mission
The school-operations line is the part of the business meant to earn first. It is billed primarily per active student, on a public rate, with no volume discounts. Its surplus is what funds the free and mission tiers and the slower-to-mature parts of the universe. We would rather grow on trust and retention than on lock-in.